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Toys for Tots began in 1947 as the brainchild of Marine Corps
Reserve Major Bill Hendricks. Actually, it was his wife, Diane, who was the
real inspiration. She had a few handcrafted dolls and asked Bill to deliver
them to an agency that supports children in need.
When Bill reported back to his wife that he could not find
such an organization, she instructed him to "start one!”. Maj Hendricks and the
Marines in his reserve unit in LA collected and distributed 5,000 toys in 1947.
Seeing such successful community engagement in 1947, the
Commandant directed all Marine Reserve Sites to implement a TFT campaign
transforming it into a national community action program in 1948.
Bill Hendrick’s civilian job was Director of Public Relations
at Warner Brothers Studios. He was friends with many celebrities who he asked
to help support the newly created Marine Toys for Tots Program. As a personal
friend and as a favor to Bill, Walt Disney designed the first Toys for Tots
poster which included a miniature three-car train that was subsequently adopted
as the Toys for Tots logo.
The Marine Toys for Tots Foundation, an IRS recognized 501
(c) (3) not-for-profit charity, was established in 1991 at the behest of the
Marine Corps to help run and support the Marine Toys for Tots Program.